WORLD'S MOST EXPENSIVE BEER SELLS OUT IN A DAY
EACH BOTTLE IS PACKAGED IN A DEAD ANIMAL
July 23, 2010
http://www.cbc.ca/consumer/story/2010/07/23/con-brewdog-beer.html
It's billed as the most shocking, strongest and most expensive beer in the world, and if you want a bottle it's too late.
Only 12 bottles of The End of History beer were produced by Scotland's BrewDog brewery and they all found homes within a day of going on the market.
There are several things that make The End of History unique.
FIRST, IT HAS AN ALCOHOL CONTENT OF 55 PER CENT.
SECOND, IT SELLS FOR $800 CDN.
AND FINALLY, EACH BOTTLE IS PACKAGED INSIDE A DEAD ANIMAL.
BrewDog's End of History beer offers a unique packaging look, along with a hefty price tag.
Only 12 bottles of The End of History beer were produced by Scotland's BrewDog brewery and they all found homes within a day of going on the market.
There are several things that make The End of History unique.
FIRST, IT HAS AN ALCOHOL CONTENT OF 55 PER CENT.
SECOND, IT SELLS FOR $800 CDN.
AND FINALLY, EACH BOTTLE IS PACKAGED INSIDE A DEAD ANIMAL.
BrewDog's End of History beer offers a unique packaging look, along with a hefty price tag.
(BrewDog)In a tribute to twisted taxidermy, roadkill gathered by the bottlers was used as a unique cloak for the costly bottles.
The initial run of 12 bottles was packaged in seven dead stoats, four squirrels and a rabbit.
The name is derived from a quote by philosopher Francis Fukuyama, implying that this is to beer what democracy is to history, according to the brewer.
"In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits,"
The initial run of 12 bottles was packaged in seven dead stoats, four squirrels and a rabbit.
The name is derived from a quote by philosopher Francis Fukuyama, implying that this is to beer what democracy is to history, according to the brewer.
"In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits,"
said BrewDog co-founder James Watt.
"This is the beer to end all beers. It's an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time,"
he said.
108 comments
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BREWDOG
http://www.brewdog.com/
"This is the beer to end all beers. It's an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time,"
he said.
108 comments
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BREWDOG
http://www.brewdog.com/
Beer was never meant to be bland, tasteless and apathetic.
At BrewDog we are setting the record straight.
We are committed to making the highest quality beers with the finest fresh natural ingredients.
Our beers are in no way commercial or mainstream.
Our beers are in no way commercial or mainstream.
We do not merely aspire to the proclaimed heady heights of conformity through neutrality and blandness.
We are unique and individual.
A beacon of non-conformity in a increasingly monotone corporate desert.
We are proud to be an intrepid David in a desperate ocean of insipid Goliaths.
We are proud to be an alternative.
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THE END OF HISTORY
22.07.2010
The End of History is now sold out. But you can still buy some of our other limited edition, crazy high ABV beers.
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THE END OF HISTORY
22.07.2010
The End of History is now sold out. But you can still buy some of our other limited edition, crazy high ABV beers.
Buy the 32% Tactical Nuclear Penguin and the 41% (yes 41%) Sink the Bismarck!
http://www.brewdog.com/product.php?id=47
http://www.brewdog.com/product.php?id=47
This 55% beer should be drank in small servings whilst exuding an endearing pseudo vigilance and reverence for Mr Stoat.
This is to be enjoyed with a weather eye on the horizon for inflatable alcohol industry Nazis, judgemental washed up neo-prohibitionists or any grandiloquent, ostentatious foxes.
The End of History: The name derives from the famous work of philosopher Francis Fukuyama, this is to beer what democracy is to history. Fukuyama defined history as the evolution of the political system and traced this through the ages until we got the Western Democratic paradigm. For Fukuyama this was the end point of man’s political evolution and consequently the end of history. The beer is the last high abv beer we are going to brew, the end point of our research into how far the can push the boundaries of extreme brewing, the end of beer.
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At BrewDog we want to push the boundaries and challenge people’s perceptions about what beer is and how it can be enjoyed. We ultimately want to show people that there is an alternative to the mainstream, generic beers and make other people as passionate about craft beer as we are. We have pushed the limits of beers in many directions, ultra hoppy low abv beers (such as Nanny State), Islay Barrel Aged Stouts, Ageing IPAs on the Ocean and doing off the wall collaborations.
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Another area we have explored is extreme ABV brewing. Using clowns, penguins and polar bears we have frozen, hopped and oak aged stronger beers than have ever before been made in the history of beer.
The End of History: The name derives from the famous work of philosopher Francis Fukuyama, this is to beer what democracy is to history. Fukuyama defined history as the evolution of the political system and traced this through the ages until we got the Western Democratic paradigm. For Fukuyama this was the end point of man’s political evolution and consequently the end of history. The beer is the last high abv beer we are going to brew, the end point of our research into how far the can push the boundaries of extreme brewing, the end of beer.
*
At BrewDog we want to push the boundaries and challenge people’s perceptions about what beer is and how it can be enjoyed. We ultimately want to show people that there is an alternative to the mainstream, generic beers and make other people as passionate about craft beer as we are. We have pushed the limits of beers in many directions, ultra hoppy low abv beers (such as Nanny State), Islay Barrel Aged Stouts, Ageing IPAs on the Ocean and doing off the wall collaborations.
*
Another area we have explored is extreme ABV brewing. Using clowns, penguins and polar bears we have frozen, hopped and oak aged stronger beers than have ever before been made in the history of beer.
This program has parented the infamous Tokyo*, Tactical Nuclear Penguin and Sink the Bismarck!
The End of History, at 55%, is the final instalment of our efforts to redefine the limits of contemporary brewing.
This blond Belgian ale is infused with nettles from the Scottish Highlands and Fresh juniper berries.
This blond Belgian ale is infused with nettles from the Scottish Highlands and Fresh juniper berries.
Only 12 bottles have been made and each comes with its own certificate and is presented in a stuffed stoat or grey squirrel.
The striking packaging was created by a very talented taxidermist and all the animals used were road kill.
This release is a limited run of 11 bottles, 7 stoats and 4 grey squirrels.
Each ones comes with its own certificate of authenticity.
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In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits.
*
In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits.
This beer is an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer one stuffed animal at a time.
The impact of The End of History is a perfect conceptual marriage between art, taxidermy and craft brewing.
The impact of The End of History is a perfect conceptual marriage between art, taxidermy and craft brewing.
The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them.
You can buy our 32% Tactical Nuclear Penguin here:
You can buy our 32% Tactical Nuclear Penguin here:
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BRITAIN BEATS GERMANY TO CREATE WORLD'S STRONGEST BEER
A BRITISH BREWERY HAS SCUPPERED A GERMAN BID TO CREATE THE WORLD’S STRONGEST ALE.
Tom Savage
17 fév. 2010
http://www.dailystar.co.uk/posts/view/122561/Britain-beats-Germany-to-create-world-s-strongest-beer/
BRITAIN BEATS GERMANY TO CREATE WORLD'S STRONGEST BEER
A BRITISH BREWERY HAS SCUPPERED A GERMAN BID TO CREATE THE WORLD’S STRONGEST ALE.
Tom Savage
17 fév. 2010
http://www.dailystar.co.uk/posts/view/122561/Britain-beats-Germany-to-create-world-s-strongest-beer/
BrewDog sprang into action after rivals Schorschbock announced a 40% tipple called Bismarck.
The Scottish-based firm has unveiled a record-strength 41% bitter which it has named Sink The Bismarck!
The beer, which is stronger than vodka and whisky, costs £40 for a 330ml bottle. It will be sold on the website brewdog.com.
Managing director James Watt said his drink “takes beer to a whole new level” and would “restore national pride” after the Germans broke the record earlier in the month.
He added:
The Scottish-based firm has unveiled a record-strength 41% bitter which it has named Sink The Bismarck!
The beer, which is stronger than vodka and whisky, costs £40 for a 330ml bottle. It will be sold on the website brewdog.com.
Managing director James Watt said his drink “takes beer to a whole new level” and would “restore national pride” after the Germans broke the record earlier in the month.
He added:
“We will fight them in the mash tuns. We will fight them in the fermentation tanks. By golly, we’ll physically get into the freezers and fight them there if we have to. God save the Queen!”
Sink The Bismarck!, a pale ale, contains four times the normal amount of hops. It is also four times more bitter and frozen four times to create the massive alcohol content.
The company says the drink is left with a “deeply fruity, resinous and spicy aroma”.
It adds:
Sink The Bismarck!, a pale ale, contains four times the normal amount of hops. It is also four times more bitter and frozen four times to create the massive alcohol content.
The company says the drink is left with a “deeply fruity, resinous and spicy aroma”.
It adds:
“The beer’s flavours explode into crescendos of malt, honey, sweet alcohol, hop oils, coating hop resins, then kick you with a torpedo of hop bitterness.”
BrewDog, of Fraserburgh, Aberdeenshire, was blasted as “irresponsible” by watchdog the Portman Group last year when it launched 32% beer Tactical Nuclear Penguin.
BrewDog, of Fraserburgh, Aberdeenshire, was blasted as “irresponsible” by watchdog the Portman Group last year when it launched 32% beer Tactical Nuclear Penguin.
It was the world’s strongest beer ... until Bismarck came along.
